Gavrilović set a historical precedent in pâté production. When it filled the first pâté in 1938, it revolutionised the pâté production process with the innovation of sealing the pâté in cans.

This innovation laid the foundation for today’s recognisable range of Gavrilović pâtés. Thanks to a superior recipe, rich taste, and long-lasting quality, Gavrilović pâtés continue to maintain their leading position in the market, becoming an indispensable part of every family table.

Gavrilović is not just a name – it is a symbol of tradition, quality, and family heritage, as well as a symbol of good living for 335 years. Since 1690, Gavrilović has been perfecting the craft of meat delicacies, passing down the expertise from generation to generation. This longevity is no accident – it is the result of dedication, innovation, and respect for heritage, which has become an integral part of Croatian culture.

Whether it’s a celebration, family gathering, or simply enjoying everyday meals, Gavrilović pâtés are present in homes around the world, connecting the past with the future, and traditional recipes with modern times. Thanks to its continuous commitment to top quality and innovation, Gavrilović is number 1 in the Pâté category on the Croatian market.

To be ahead of everyone else shows that we know our path, which takes courage and is a great privilege.

“According to data from the panel of shops that ACNielsen d.o.o. (hereinafter: NielsenIQ) is carrying out in Croatia using a representative sample of retail shops for the pâté category, the “GAVRILOVIĆ” brand has the highest value of sales (34.1%) and the highest quantity of sales (33.2%) in Croatia over the last twelve months, ending in December 2024, in the Pâté category.

The abovementioned calculations are based on NielsenIQ’s data from the panel of shops, according to which “GAVRILOVIĆ” is the leading brand in both the value and quantity of sales in the Pâté category in Croatia for the period January 2024 – December 2024 (copyright® 2025, Nielsen Consumer LLC, all rights reserved).”

* This confirmation of the market position is valid for twelve months after the issuance date.

Gavrilović – Croatian cultural treasure and market leader

Gavrilović is not just a producer of premium meat products – it is a guardian of tradition and cultural heritage, but also a modern leader that dominates the market thanks to top quality and continuous development. Through the centuries, it has successfully balanced between respecting old recipes and adapting to modern times. Thanks to this balance, Gavrilović products are not only a gastronomic pleasure but also an integral part of Croatian heritage.

Each Gavrilović product carries with it a piece of history – a story of dedication, innovation, and unwavering quality. This is why Gavrilović is not just a brand, but a legend passed down with pride across generations, remaining the leading authority in the industry it participates in.

Gavrilović is not just a name – it has been the guardian of tradition, quality, Croatian heritage, and good living for 335 years.

It is no coincidence that we say “It’s great, it’s from Gavrilović.”