Gavrilović – Coolest Brand in the Salami category in 2025
Gavrilović continuously maintains its leadership position and permanently invests in quality, but also in new products and processes that are still based on the preservation of tradition, and remain what they always were.
According to an independent survey conducted by Ipsos and JoomBoos, the Gavrilović brand was recognized by the Generation Z and Generation Alpha as the Coolest Brand in 2025.
Only yesterday we regarded them as some new kids who are only just arriving on the scene, while today they represent the pillars of our society. They change the rules, set the norms, stand up for their rights and shape their own future, as well as ours. Gen Z and Gen Alpha have entered the stage and are leading yet another silent but tangible revolution which will bring about a new, better world and show us who has their place and their indisputable value in it.
This is, of course, also reflected in the brands which are currently trying to adapt to their needs and affinities, as well as in those which have already gone through this adaptation and are now being accepted. This is precisely why they are still being loved without reservation and don’t have to change their identity simply to be liked. In their favourite, rightfully coolest brand, Gen Z has a companion and a friend; they found a company that feels for and listens to the young people, and which is securely moving forwards alongside them.
