Gavrilović – Coolest Brand in the Salami category

Gavrilović is firmly holding its leadership position by continuously investing in quality, but also in the new products and processes which nonetheless continue to be rooted in tradition. Thus Gavrilović remains what it has always been.

I am pleased to say that, according to an independent survey conducted by Ipsos and JoomBoos, the Gavrilović brand was recognized by the Generation Z as the Coolest Brand in 2022. This is because it represents a link between everything that was, is, and always will be good, and because its attitude complements the spirit of this generation in its dedication to representing its original self. Gavrilović’s approach makes it a part of this generation indeed, as it is not afraid of synergy, inclusivity, cooperation or novelty, while simultaneously embracing the challenges which bring about prosperity.

We are not afraid to implement our “good old” uniqueness into our most famous products, such as our permanent and semi-permanent salamis, which are served to everyone, to those who know the true meaning of the best! It is precisely this that makes the difference and awards Gavrilović with the above-mentioned Coolest Brand Award, which certainly has merit because it is awarded by a special, somewhat misunderstood generation. Fortunately, not so in Gavrilović case.

Only yesterday we regarded them as some new kids who are only just arriving on the scene, while today they represent the pillars of our society. They change the rules, set the norms, stand up for their rights and shape their own future, as well as ours. Gen Z has entered the stage and is leading yet another silent but tangible revolution which will bring about a new, better world and show us who has their place and their indisputable value in it. This is, of course, also reflected in the brands which are currently trying to adapt to their needs and affinities, as well as in those which have already gone through this adaptation and are now being accepted. This is precisely why they are still being loved without reservation and don’t have to change their identity simply to be liked. In their favourite, rightfully coolest brand, Gen Z has a companion and a friend; they found a company that feels for and listens to the young people, and which is securely moving forwards alongside them.

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